Research into Print Products - Magazine Adverts

For my research I have looked through my most recent magazines to find DVD adverts to sell and promote a new release on DVD. My magazines consist of the most popular women magazines which are 'Now', 'Closer' and 'Heat'. When looking through the magazines to find DVD adverts I only found three because most of the adverts that are included in these types of women's magazines are promoting hair products, make-up or fashion.

The first magazine advert below is promoting the new film 'The Time Traveler's Wife' that is being released on to DVD. I found this advert in 'Closer' magazine 6-12 February 2010, issue 377. From looking at this advert you can notify instantly that this is advertising a new DVD because of the large image of the DVD which is using most of the space in the advert. They have used a bright blue background colour which attracts peoples attention. The text which they have used is in white coloured writing. All the text is in capital letters to make it stand out and this makes it easier for people to read it. They have used a quote from 'Shelli Sontein - Clear Channel' which says, 'The most romantic movie since the Notebook'. This will make the viewer want to watch this film because they are using persuasive language which will encourage sales. At the bottom of the advert is the release date of the DVD in white capital letter. Also the text is informing viewers that the DVD is also available on Blu-Ray.

The second magazine advert is promoting the new film 'Love Happens' which is being released on DVD. I found this advert in 'Closer' magazine 6-2 February 2010, issue 377. There are two images used in this advert one is the 'Love Happens' on DVD and the other is the same DVD but in Blu-Ray. This makes it clear to the viewer that this DVD will be available on both DVD and Blu-Ray. The images are in the centre of the advert which make them the centre of attention. The background of the advert is white with tiny flower petals falling down the side of the image in the centre. The white background makes the image in the centre the main attention of the advert because this is the most eye catching part of the advert because this is where the main colour in used. At the top of the advert is the words 'The perfect night in', in bright pink writing this will make the viewers think that this DVD will make your quite night in perfect. At the bottom of the advert also in the same bright pink writing it says ' Available on DVD, Blu-Ray & iTunes from February 8th'. This is informing the viewers of the release date and also that the DVD is not just available on DVD but you can buy it on Blu-Ray or from iTunes.


The third magazine advert is promoting 'Eastenders - Last Tango in Walford' which is being released on DVD. I found this advert in 'Now' magazine 15 February 2010. The images used in the advert are positioned in the centre of the magazine advert, the DVD is directly in the centre and either side of the DVD are the two characters from Eastender that are on the front cover of the DVD. The background of the advert is white which is attracting the viewers main attention to the centre where the most colour is used within the images. They have used persuasive language by saying 'Never be seen on TV!', this will make viewers want to buy the DVD because this is their only way of seeing the exclusive footage. At the top of the advert is the name of the show 'Eastenders 25' in silver text. This is because Eastender is celebrating a 25 year anniversary which it has been shown on the BBC. At the bottom of the advert persuasive text has been used to inform viewers that the DVD contains exclusive new footage, special bonus material and 25 classic Eastenders moments and outtakes. A logo for 'Amazon' website has been used to promote to viewers that this DVD can be brought online from amazon.co.uk. In very small text underneath the amazon logo it says 'Free super saver delivery and unlimited free one-day delivery with Amazon prime available. Terms and conditions apply'. This free one-day delivery encourages sales as viewers will have a limited time to use this free offer.

All three of the magazine adverts meet the purpose of promoting and encouraging sales by persuading and influencing viewers to go out and buy the DVD. I prefer the two magazine adverts that have a white background, I think this is a great way to attractive the viewers full attention to the main image on the advert which is the DVD itself. I like how the DVD image is in the centre of the advert with the persuasive text either at the top or bottom of the advert this is still keeping the viewers main attention on the DVD because this is the main bold use of colour. From analysing the three magazine adverts I notice that there is not much text used to promote the DVD. The only text used is the released date, a quote from a well established company to help encourage sales and to influence the viewer that they must see the DVD.

Overview of the Music Genre

The Veronicas music genre is a mixture of Pop-Rock and Electro-Pop.

Pop-Rock is a mix of Pop music and Rock music utilizing a catchy pop style with light lyrics and guitar based songs. Pop-Rock has been described as an "upbeat variety of rock music".

Electro-Pop is a form of electroic music that is made with synthesizers and which first flourished from the late 1970's. Electro Pop laid the groundwork for a mass market in the chart-oriented Pop and Dance music. Electropop is characterized by an emphasized electronic sound, often described as cold and robotic. Electro Pop songs are Pop songs at heart, often with simple catchy hooks and dance beats. 2009 saw a huge increase of electropop artists also a rise in popularity of female electropop artists such as La Roux, Lady GaGa and Ladyhawke.

Song Structure

• 0-7 seconds. Insturmental Introduction
• 7-33 seconds. Vocals
• 34-59 seconds. Chorus - Both sisters Vocals
• 1.00-1.03 seconds. Instrumental
• 1.04-1.29 seconds. Vocals
• 1.30-1.55 seconds. Chorus - Both Sister Vocals
• 1.56-2.18 seconds. Vocals
• 2.19-2.32seconds. Instrumental
• 2.33-3.26 Chorus x2 - Both Sister Vocals
• 3.26 seconds. Music fades out
  

Research into Print Products - CD Packaging

Here are two examples of print products:

1. Lily Allen's album 'Its not me, it's you'
   
2. Cheryl Cole's album '3 Words'

Both album covers have been design so every part of the covers valuable space is used wisely. They each have an individual colour scheme and theme which is used throughout the CD case. The CD front cover focuses on the artist by have a large image of the artist positioned in the middle of the cover, this instantly makes the customer aware of who's album it is before they read the artist name. The front covers are empty with the use of one image. The text which is used on both CD covers is kept simple with only the name of the artist and name of the album. On the back of Lily Allen's CD case there is a numbered list of tracks which are included on the album, the list is positioned to the left side at the top of the CD case. At the right of the track listing is the name of the male who produced and recorded the album 'Greg Kurstin'. Underneath this is a small paragraph about copyright, in very small writing. A large image takes up most of the space on the back of the CD case. In the bottom left hand corner there is two website address both are related to Lily Allen. One is her official website and the other is her official Myspace page. In the bottom right corner there is a barcode so customers are able to buy this album from selected shops. On the back of Cheryl Cole's CD case she also has the list of tracks included on her CD which are numbered, the list covers the whole of the left side of the CD case. At the bottom right of the CD case she has a bar code which is in the same position as it was on Lily Allen's album. Above the barcode is a website which is her own official website. Also she has a short paragraph about copyright which is in very small writing.

The inside covers of both CD cases have the same consistent colour scheme as the rest of the CD case. Lily Allen's inside cover on the right side of the case behind the CD, is a image of her sat on top of the letter A which stands for the first letter of the last name Allen. On the left side of the case is a short few sentence which inform you about an exclusive extras included on the CD if you load the CD on your computer you can access exclusive extra content. This is useful information to the customer and because they have used the word 'exclusive' this will make the customer want to access the extra content. The inside cover to Cheryl Cole's album doesn't have anything on it except the grey marble effect background theme which is used throughout the CD case.

Lily Allen's CD is covered in bright pink this colour matches the colour scheme which is used throughout the CD case. The CD has Lily Allen in black bold writing to make the name of the artist stand out from the pink background. Underneath it has the name of the album and below that is a short paragraph about copyright. Also on the CD is three logos the first is a Parent Advisory Logo, the second is Regal a company logo and the third is Enhanced CD. Cheryl Cole's CD has a grey marble effect covering the CD which is carrying on the colour scheme from her CD case. Her name and the name of the album circle's around the CD in large black script text. There is a copyright paragraph which circles around the centre of the CD in very small text, this makes the text difficult to read and less visible.
Both of these CD cases are a good example of what I would like my DVD case to look like. They both have a consistent colour scheme and theme which they use throughout the CD case. They each have used very little text which is only relevant to the CD. I prefer Lily Allen's CD case as it is more attractive and exciting compared with Cheryl Cole's. I like the uses of the bright feminine colour scheme which will attract peoples attention. I think the use of more than one image is a good choice because it makes the CD case look more interesting.

Sketch of my magazine advert

Sketch of my DVD Cover

Editing my Music Video

I used Final Cut Express to edit my music video. I unloaded my video footage on to Final Cut along with my music. I started to edit my work, I had over 25 minutes of footage not all of the video footage was useful either. I started by cutting down my video footage, deleting all of the out takes until I was left with the footage that I could work with. I chose to have close-up shots at the start of my music video whilst the instrumental played. As soon as the audio started I had a mid-shot of The Veronicas, who was played by Sophie and Hannah.